Krispy Kreme and Massimo Zanetti Beverage USA Announce Coffee Licensing Agreement
Business Wire, March 2, 2015
WINSTON-SALEM, N.C.–(BUSINESS WIRE)–Krispy Kreme (NYSE: KKD), a global retailer of sweet treats and complementary beverages, and Massimo Zanetti Beverage USA, a leading roaster of proprietary and private label coffee, tea and drink mix, today announced a multi-year licensing agreement to roast and distribute Krispy Kreme® Coffee for grocery, mass merchants and club stores.
Per the agreement, which was brokered by Krispy Kreme’s exclusive licensing agency, Brand Central, 12oz branded bags of Krispy Kreme ground coffee in Smooth, Decaf, and Rich blends are now available for purchase at fine retailers throughout the United States, and online at Amazon.com and soon at ShopMZB.com.
