Business Wire, March 2, 2015

WINSTON-SALEM, N.C.–(BUSINESS WIRE)–Krispy Kreme (NYSE: KKD), a global retailer of sweet treats and complementary beverages, and Massimo Zanetti Beverage USA , a leading roaster of proprietary and private label coffee, tea and drink mix, today announced a multi-year licensing agreement to roast and distribute Krispy Kreme® Coffee for grocery, mass merchants and club stores.

Per the agreement, which was brokered by Krispy Kreme’s exclusive licensing agency, Brand Central, 12oz branded bags of Krispy Kreme ground coffee in Smooth, Decaf, and Rich blends are now available for purchase at fine retailers throughout the United States, and online at Amazon.com and soon at ShopMZB.com.

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By Butch Maier
The Hampton Roads Business Journal, January 23, 2015

Something was brewing last Monday. For once, it wasn’t coffee. Yet it was all about coffee.

“It was so exciting. My heart was racing,” said Dennis Crawford, senior marketing manager for Portsmouth-based Massimo Zanetti Beverage USA.

One of the brands Crawford oversees – Chock full o’Nuts, which is roasted and packaged in Suffolk, and was purchased by Massimo Zanetti from the Sara Lee Corp. in 2005 – was about to be in the spotlight.

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By Matthew Ward
Suffolk-Herald News, January 20, 2015

Coffee roaster Massimo Zanetti held its annual employee awards night at the Suffolk Center for the Cultural Arts on Monday, honoring a group of individuals who exemplify the “MZB Way.”

The gala evening was designed to coincide with Martin Luther King Jr. Day, because the MZB (Massimo Zanetti Beverages) Way’s 10 principles — attributes like being trustworthy and respectful — dovetail with the civil rights leader’s own tenets, company leaders said.

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By Aubrey Aquino
Wavy TV, January 19, 2015

PORTSMOUTH, Va. (WAVY) – It’s more enviro-friendly (less plastic used); easy recyclability (less plastic in landfills); easier to break open for composting; and perhaps the most important – it produces a better tasting cup. Brian Kubicki, Vice President of Marketing at Massimo Zanetti Beverage USA, along with Celebrity Apprentice contestant Kenya Moore talked about Massimo Zanetti’s “Filter Cup,” Chock Full of Nuts and the company’s “appearance” on NBC’s Celebrity Apprentice.

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By David Nicholson
Daily Press Online, January 16, 2015

Chock full o’Nuts Coffee, roasted by parent company Massimo Zanetti Beverage USA in Suffolk, will be featured on NBC’s “The Celebrity Apprentice” airing at 8 p.m. Monday on WAVY-TV, Channel 10.

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By Lorraine Eaton
The Virginia-Pilot, January 15, 2015

ON A LONELY stretch of Suffolk highway, it almost always smells like 8 a.m.

The aroma rises from Massimo Zanetti Beverage USA, hidden beyond the tree line along the U.S. 58 bypass, a massive plant that roasts and packages millions of pounds of coffee each month – think Chase & Sanborn, Hills Bros., Kauai Coffee and Chock full o’ Nuts.

On Monday night, the latter brand catapults beyond the tree line and onto “The Celebrity Apprentice” and becomes, at least for a time, the obsession of the likes of Donald Trump, Geraldo Rivera and two-time World Series baseball star Johnny Damon.

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By Marvin PerezLuzi Ann Javier and Gerson Freitas Jr
Bloomberg News, December 30, 2014

Coffee, the best-performing commodity of 2014, is ending the year in a bear market that shows few signs of ending.

Prices that doubled this year by October fell 12 percent in the past two months as rains aided parched trees in Brazil, the world’s top grower. November was the wettest month of the year, after the worst dry spell in eight decades forced Starbucks Corp. and Folgers to charge more for their coffee.

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