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NEW CHOCK FULL O'NUTS® CAFÉ OPENS IN SICILY:
"A Little Taste of New York City" Comes to the Mediterranean
PORTSMOUTH, VA (November 22, 2010) — Massimo Zanetti Beverage USA is pleased to announce the grand opening of their first Chock full o'Nuts® café outside the United States. The café on NAS2 Sigonella opened Oct. 12, with representatives of the base command, the local franchisee, and Chock full o'Nuts on hand to welcome the first customers.

Dennis Crawford, senior marketing manager for Massimo Zanetti Beverage USA and the Chock full o'Nuts brand, and Robin Elliott, Executive Director of the Parkinson's Disease Foundation, announced a multi-faceted promotional effort that would continue throughout the year.

"Parkinson's is a disease that affects nearly one million Americans," Crawford said. "Massimo Zanetti Beverage USA and the Chock full o'Nuts brand are pleased to partner with the Parkinson's Disease Foundation in this campaign that will encourage people to join the fight against Parkinson's by raising awareness of this debilitating disease and supporting PDF's research programs."

According to Crawford, Chock full o'Nuts cafes and coffee shops from New York City to Sicily's Sigonella Air Force Base will feature in-store promotional counter signage and specially identified cups tied to the PDF cause. Retail consumers and online orders will soon see one million specially marked cans of Chock with messaging from the Parkinson's Disease Foundation. A full-page coupon insert will appear March 27th in 35 million Sunday newspapers across the country. Finally, to drive online traffic to the PDF website, a special link from chockfullonuts.com will connect visitors to PDF information and encourage clicks for donations.

New York's famous Chock full o'Nuts coffee brand has a longtime association with the Parkinson's Disease Foundation. William Black, the originator of Chock full o'Nuts coffee, began the Parkinson's Disease Foundation in 1957 when he learned that his lifelong friend and business associate had developed the disease. Today, William Black's wife and well-known singer of the Chock heavenly coffee jingle, Page Morton Black, serves as PDF's board chairman. Dennis Crawford, senior marketing manager for Massimo Zanetti Beverage USA and the Chock full o'Nuts brand, and Robin Elliott, Executive Director of the Parkinson's Disease Foundation, announced a multi-faceted promotional effort that would continue throughout the year.

"Parkinson's is a disease that affects nearly one million Americans," Crawford said. "Massimo Zanetti Beverage USA and the Chock full o'Nuts brand are pleased to partner with the Parkinson's Disease Foundation in this campaign that will encourage people to join the fight against Parkinson's by raising awareness of this debilitating disease and supporting PDF's research programs."

According to Crawford, Chock full o'Nuts cafes and coffee shops from New York City to Sicily's Sigonella Air Force Base will feature in-store promotional counter signage and specially identified cups tied to the PDF cause. Retail consumers and online orders will soon see one million specially marked cans of Chock with messaging from the Parkinson's Disease Foundation. A full-page coupon insert will appear March 27th in 35 million Sunday newspapers across the country. Finally, to drive online traffic to the PDF website, a special link from chockfullonuts.com will connect visitors to PDF information and encourage clicks for donations.

New York's famous Chock full o'Nuts coffee brand has a longtime association with the Parkinson's Disease Foundation. William Black, the originator of Chock full o'Nuts coffee, began the Parkinson's Disease Foundation in 1957 when he learned that his lifelong friend and business associate had developed the disease. Today, William Black's wife and well-known singer of the Chock heavenly coffee jingle, Page Morton Black, serves as PDF's board chairman.

For franchise and licensing information worldwide contact Jim LaGanke, SVP Chock Cafes, JLaGanke@MZB-USA.com or at Massimo Zanetti Beverage USA, Portsmouth, VA 23704.

About Massimo Zanetti Beverage USA
Massimo Zanetti Beverage USA is among the nation's largest coffee roasters, with nationally recognized retail brands including Chock full o'Nuts®, Hills Bros.®, Segafredo Zanetti®, MJB®, and Chase & Sanborn®. With its headquarters and state-of-the art manufacturing facility located in southeastern Virginia, the company produces proprietary and private label coffee, tea and drink mix for customers in all retail channels and food service throughout North America and around the world. In addition Massimo Zanetti Beverage USA franchises Chock full o'Nuts® Coffee Shops and Segafredo Zanetti Espresso® Cafés. Massimo Zanetti Beverage USA is part of the Massimo Zanetti Beverage Group, the world's largest privately owned coffee group comprised of 40 companies operating in over 35 countries. For more information, click here.